Hong Kong Plaza is ideal location for Tiffany

Fashion

Hong Kong Plaza is ideal location for Tiffany

On April 29, 2010 Tiffany & Co., the world-renowned jeweler, celebrated the opening of a 6,400-square-foot store in Shanghai`s Hong Kong Plaza, located on historic Huai Hai Road,one of the city`s best-known destinations for luxury shopping and fashionable boutiques, and a center of business and financial services. "Hong Kong Plaza is the ideal location for a new Tiffany store," said Rebecca Ip, vice president of Tiffany & Co. Greater China. "We look forward to welcoming both residents and visitors to the Tiffany shopping experience of quality, craftsmanship and outstanding customer service that is unique among the world`s premier jewelers." The two-level store features an exterior with architectural details of Tiffany`s famous New York store, along with clear and opaque blue glass panels overlaid with a woven metal screen that together create dynamic visual effects. Inside, customers are welcomed into an elegant environment of warm woods, a crystal chandelier, stainless steel framed showcases and vitrines, custom furnishings and wall coverings, and a private sales salon. Concurrent with the Hong Kong Plaza opening, Tiffany is opening a store at the new IFC mall in Pudong, bringing the jeweler`s total number of Shanghai stores to four. Among the TIFFANY & CO. collections offered are diamonds in legendary engagement rings and other dazzling expressions of Tiffany`s diamond authority. Customers may also choose from the collections of Tiffany`s exclusive designers; sterling silver jewelry of polished perfection; chic accessories and gifts. Each design is wrapped in the Tiffany Blue Box, international symbol of glamour that bestows an aura of luxury and excitement on all of life`s important occasions. Tiffany & Co. operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas,Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations.

Tiffany & Co.

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