Ray-Ban celebrates birth of brand with Ray-Ban Aviator

Fashion

Ray-Ban celebrates birth of brand with Ray-Ban Aviator

Ray-Ban celebrates the birth of the brand with the re-launch of their most iconic frames – the Ray-Ban Aviator – with a live event at New York`s epicenter of indie rock, the Music Hall of Williamsburg. The event focused on the influence that the iconoclastic sounds and style of the 1970s have had on some of today`s most influential bands. Unveiling the six new styles of the Ray-Ban Aviator – Ray-Ban Aviator Craft, Ray-Ban Aviator Road Spirit, Ray-Ban Aviator Tech, Ray-Ban Aviator Titanium, Ray-Ban Aviator Metal Glide and the limited edition Ray-Ban Aviator Ultra Gold – the event featured live performances and collaborations by some of the most exciting rock groups around – past and present. Headlined by Iggy & The Stooges, with support from New York`s own The Virgins and the Philadelphia based Free Energy, with a DJ set by New York City`s party girl Roxy Cottontail, the main feature of the event was the live collaborative performance as The Virgins joined Iggy & The Stooges on stage to perform one of the band`s classic tracks. The New York event was the first of two special evenings, with the next at London`s Scala on May 26th. The London event will be headlined by the New York Dolls, with support from The Big Pink and the Plastiscines and a DJ set by Jarvis Cocker. Both events feature an exclusive photographic exhibition of specially commissioned photography by renowned rock photographer, Kevin Cummins. Kevin`s photography naturally brings together music and the Ray-Ban Aviator with photos of bands wearing Ray-Ban Aviators. The Ray-Ban Aviator was originally designed for the U.S military fighter pilots in 1937 to protect pilots from glare at high altitudes whilst maintaining a clear field of vision. Today the technology behind the new Aviators still reflects the importance of anti-glare and 100% UV protection with the polarized lenses technology. And can still be seen gracing the faces of today`s rock bands. Ray-Ban is a key house brand of the Luxottica Group, a leader in premium fashion, luxury and sports eyewear.

Luxottica Group

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